Showing posts with label blogging. Show all posts
Showing posts with label blogging. Show all posts

Wednesday, April 13, 2011

A Translation Bloggers Community

During my further reading on marketing strategies I came across the advice to create a two-tiered website: one section would be aimed at potential clients, the other would be for peers.That seems to me makes a lot of sense. On the one hand, we want to attract potential clients, on the other hand, we are also looking for referrals from other translators. Besides, working by ourselves in our home offices, we need the cross-fertilization that comes with talking to others in the same profession.

This blog is already mostly about working as a translator and seems to be mostly read by others in the profession, or entering the field. So it will become the "peer section" of my website. To that end, I've added on the right-hand side a list of links to other translators' blogs and compilations of blogs. My website, then, while retaining a link to this blog (and vice versa) will become even more of a(n attempted) client-acquisition vehicle.

There are, of course, any number of translators' blogs out there. The American Translators' Association lists some of these in its "Blog Trekker" section, but that is only a small number of the available blogs. To turn all of these individual blogs into a conversation we need a common platform on which to exchange our ideas. Sure, we can read and comment on some of the posts, maybe subscribe to several better-known blogs, but none of us has the time to read everything that's being posted by colleagues.

I'm not talking about Watercooler or some of the other fee-based groups that exist. I also don't think creating yet another proprietary platform would be helpful. Instead, we need to find a way to connect all our existing blogs into some sort of network-- preferably one that can be searched by topic, in combination with posting language(s). So, if I'm interested in how other translators have handled non-payment issues from agencies in Eastern Europe, for example, I can check one location rather than having to search various forums and blogs. Since by definition we all speak more than one language -- but none of us speak all the languages in which such information may be available -- it would be helpful if such a search could then be limited to certain languages.

Is this a pipe dream? Would it be helpful? Could it be done? What do you think?

Maybe this is not feasible.

Wednesday, March 23, 2011

To Tweet or Not to Tweet?

Anthony Gottlieb's essay Montaigne's Moment in a recent edition of The New York Times book review section reports that Michel de Montaigne has been called the first blogger. This 16th century landowner and magistrate's ruminations on his thoughts included such "fascinating" tidbits as his wine preferences, as well as quotations from many classical works -- an early version of links, it could be argued.

The self-involved nature of Montaigne's musings calls to mind tweeters who feel compelled to announce to the world that they ran out of tea or are bored in class. (The mom in me makes me want to reply to the latter: Pay attention instead of tweeting and you might actually learn something.) Books and articles on business marketing now counsel regular tweeting (daily, not weekly or monthly). Okay, but does anyone have profound and interesting things to say that often? So if I'm supposed to send out 140-character missives on a daily basis -- if not more frequently -- I'll wind up tweeting about trivial things.

These articles advise tweeting about current projects, and doing so frequently to show that you are busy working. First of all, many of the non-disclosure agreements I sign would make it difficult to tweet anything other than shallow generalities, along the lines of "I'm translating a long technical guide from Switzerland." Then, if I'm really that busy working, I don't have time to tweet. And if I have time to tweet, then I don't have projects to write about.

Frankly, I have a hard enough time coming up with topics to blog about every week. I am willing to give tweeting a try if I can think about a large enough supply of ideas to write about. To that end: What topics would you, kind readers, like to hear about in this blog (and/or on Twitter)?

Here is one tweet I could have sent if had a Twitter account: My guest blog post on audience-focused documentation was just published on the ATA Science & Technology Division's blog.