Wednesday, November 16, 2011

A LinkedIn Company Account

Lindsey Pollak spoke this afternoon about LinkedIn and its use as a business tool. During the Social Media Business Forum at the New York Xpo for Business, Ms. Pollak explained that in addition to a personal profile page, members could also set up company pages on LinkedIn. She explained that these are similar to Facebook fan pages and could be used to market oneself as a business, rather than an individual.

When I got back home, I tried to set this up on my own LinkedIn page. So now I have a company page. The next step, of course, is using that page to market my services.

This raises the question of upgrading my LinkedIn account from the free "Basic" version to one of the paid ones. For me, the main difference would be that I could contact people on LinkedIn who are not already connected to me through a mutual acquaintance or shared group. I'm not sure, however, whether being able to do so 3 times per month is worth $25 a month. Another benefit is additional profile information about people who are not in my network. That might come in handy when research companies to target as potential direct clients.

Are you on LinkedIn? If so, what do you think?

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