Finding Time for Marketing

Sorry for posting so late in the week. The last couple of weeks have been really busy, plus I had contractors at my house renovating a bathroom. A one-week project that turned into two weeks and required more of my time than I had anticipated. That, at least, is over now. The work rush, though, is likely to continue for another week or more.

All business advice books and articles I have read say you have to market yourself, including on social media, even during busy times. I try to do that by scheduling my blog posts on my to do list and using Tweetdeck to set up my Tweets in advance. While I try to treat these marketing activities as just another project, they are clearly less urgent than paid work. So they occasionally fall by the wayside, like this week.

Eve Bodeux asked about my "How I Plan to Target Swiss Direct Clients post how that plan was coming along. To be honest: slowly, if at all. I started to research Swiss IT companies online before I left for Vienna, but found that most appear to be very local. There were a couple of possible leads, but I haven't really done anything with them. Maybe if next week is less crazy, I will contact them.

In addition to paid projects, there are the unpaid articles and book reviews I keep agreeing to write. They are marketing activities of sorts, too, I guess. My next to last book review for the STC's Intercom magazine was just published, and I'm waiting for my next review copy to arrive. Meanwhile, during my meeting with fellow interpreter & translator Sabina Illmer in Vienna, I agreed to write an article for the next newsletter of the Austrian Court Interpreters Association.

So how do you find time to market yourself?